I got a DM the other day that had me scratching my head, and I thought, “Let’s unpack this together.” So, imagine this: leaving behind a booming salon, a bustling team, and all the hair things to start a social media business . And someone says, “Why leave the comfort zone for an industry that’s supposedly on life support?” Hold up, what? Social media is dead? Cue my jaw-drop moment.
So, let’s play detective. If you tell me social media is dead, i’m hearing “it’s not working for ME” and I want to know why. The first step in moving past this limiting belief is an audit of your current page. What isn’t serving you anymore? A big one I see often: using captions as short as a coffee order without any depth. It worked two years ago, but not today! Social media’s evolved, but it’s not dead.
People crave feels and stories since 2020 hit. Influencers spill the tea on products, sure, but they make you feel why it matters. As beauty pros, we’ve got the golden ticket to showcase transformations and the vibes behind ’em. Get your audience to feel something, and voila!
But wait, there’s more. Tune in to hear the three key points I would audit in your socials if you think social media is dead.
In this episode, I cover:
- Why hair shots are simply not doing the trick anymore
- Social media isn’t your entire marketing strategy!
- Are you drowning your audience in educational posts?
