4. Why in the World Would I Want to Become Meta Verified?

April 17, 2023

On Instagram, the little blue check mark has always been seen as a symbol of status. Until now. A new program called Meta Verified was recently rolled out and it’s causing big shifts in the online community. Now, for $14.99 per month, anyone can have the blue check mark next to their name. What does that mean for stylists? Should you invest in Meta Verified? I’m going through all of the pros and cons along with misconceptions surrounding this roll out in this weeks episode.

First, we’re covering the list of perks Instagram is claiming come with Meta Verified. I’m touching on the topic of engagement and how having a blue check mark might actually work against smaller creators in the long run on that front. But I explain why I think Meta Verified might be really beneficial for huge accounts that are often subject to fake copy cats. At the end of the daya, the decision to invest in Meta Verified will be largely dependent on your goals. If you’re a small business looking to gain the trust of your local community, i’m hoping options like two-step authorization will still be an option in the future. But if you’re a large creator hoping to stave off spam accounts, Meta Verified might be exactly what you need. Listen to learn what my approach to the Meta Verified madness will be. 

In this Episode, I Cover: 

  • Will MetaVerified increase your engagement?
  • The actual benefits of MetaVerified 
  • What will happen to two-step verification? 
  • Why I think a blue check mark might work against you 
  • My predictions for what might happen with MetaVerified in the future

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